SCHOOL OF PROFESSIONAL ADVANCEMENT

Digital Marketing Foundation

The course aims to provide well-rounded understanding of digital marketing and its application on essential tools. Through this course you will be able to kick start your professional journey as a digital marketer and can opt for a specialized role as per skill level and expertise.

On successful completion of the course students will be able to:

Understand digital marketing concepts and its integration in business
Understand basics of an effective digital marketing strategy
Plan and execute effective E-Mail marketing campaigns
Understand and apply content marketing
Understand Search Engine Marketing (SEM)
Use web analytics tool
Apply foundational knowledge to start digital marketing profession

Course Contents

The following topics will be included in the course:

Introduction to Digital Marketing
Digital environment concepts and competitor analysis
E-Mail Marketing
Digital Ads and Ad Campaigns
Content Marketing on Social-Media
Search Engine Marketing Foundation
Key Digital Analytics Indicators
Emerging trends in Digital Marketing

*Special discount for UMT Alumni, Students & Staff

Note: SPA may cancel or postpone a certificate due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the fee.

Instructor

Dr. Hammad Mushtaq

Hammad has experience of more than 18 years in Information System Consultancy & trainings on emerging IT technologies. He has well versed experience in web marketing consultancy services for both national and international clients. His trainings included individuals from multiple organizations Nestle Pakistan, Descon, Packages Limited, Pak Army, WAPDA, Audit & Accounts Training Institute, Telecom & Banking sector etc.

After completing his MBA-IT from CIIT, Pakistan he did his master’s in computing (Information Systems) from NUS, Singapore. He holds PhD in Management Sciences & Engineering from WUT, China. He holds multiple certifications including SAP, Microsoft, and Google.