Learning Outcome

This comprehensive course is designed to provide you with a solid foundation in digital marketing principles and equip you with the practical skills needed to plan, implement, and measure effective digital marketing campaigns

Course Description:

Digital marketing is a rapidly evolving field that encompasses a wide range of strategies and techniques to promote products, services, and brands through digital channels. This comprehensive course is designed to provide you with a solid foundation in digital marketing principles and equip you with the practical skills needed to plan, implement, and measure effective digital marketing campaigns.

Module 1: Introduction to Digital Marketing Understanding the basics of digital marketing Evolution and importance of digital marketing Differentiating digital marketing from traditional marketing Exploring various digital marketing channels and platforms

Module 2: Website Development and Optimization Fundamentals of website development Website architecture and design principles Optimizing websites for search engines (SEO) User experience (UX) and conversion rate optimization (CRO) Mobile optimization and responsive design

Module 3: Search Engine Marketing (SEM) and Pay-per-Click (PPC) Introduction to search engine marketing Google Ads and Bing Ads platforms Keyword research and targeting Ad creation and optimization Performance tracking and analytics

Module 4: Social Media Marketing Overview of social media marketing Creating and managing social media profiles Developing a social media content strategy Advertising on social media platforms Social media analytics and measurement

Module 5: Content Marketing Understanding content marketing Creating engaging and shareable content Content distribution and promotion strategies Content optimization for search engines Analyzing content marketing effectiveness

Module 6: Email Marketing Introduction to email marketing Building an email list and segmentation Creating effective email campaigns Email automation and personalization Tracking and analyzing email marketing metrics

Module 7: Influencer Marketing Overview of influencer marketing Identifying and connecting with influencers Developing influencer partnerships and campaigns Measurement and evaluation of influencer marketing efforts Legal and ethical considerations in influencer marketing

Module 8: Online Advertising and Display Marketing Introduction to online advertising Display advertising networks and platforms Banner ad creation and optimization Remarketing and behavioral targeting Performance tracking and campaign optimization

Module 9: Social Media Advertising Advertising on popular social media platforms (Facebook, Instagram, Twitter, LinkedIn) Targeting options and ad formats Ad campaign creation and management Budgeting and bidding strategies Measuring and optimizing social media ad performance

Module 10: Analytics and Data-driven Marketing Importance of data in digital marketing Web analytics and tracking tools (Google Analytics) Key performance indicators (KPIs) and metrics Data analysis and interpretation Using data for strategic decision-making

Module 11: Mobile Marketing Overview of mobile marketing Mobile advertising and app promotion SMS marketing and mobile messaging Location-based marketing Mobile analytics and measurement

Module 12: E-commerce and Conversion Optimization Introduction to e-commerce Building and optimizing e-commerce websites Shopping cart abandonment and recovery strategies A/B testing and conversion rate optimization Customer retention and loyalty programs

Module 13: Digital Marketing Strategy and Planning Creating a digital marketing strategy Setting goals and objectives Target audience identification and segmentation Budgeting and resource allocation Monitoring and evaluating digital marketing campaigns

Module 14: Legal and Ethical Considerations in Digital Marketing Privacy and data protection laws Intellectual property rights Ethical practices in digital marketing Disclosures and transparency Compliance with industry regulations

Module 15: Emerging Trends in Digital Marketing Latest trends and innovations in digital marketing Artificial intelligence and machine learning in marketing Voice search and virtual assistants Chatbots and conversational marketing Future prospects and career opportunities in digital marketing

For Registration and info:
Please feel free to contact at [email protected] or Cell:03225100623