Introduction
Artificial Intelligence is transforming how online businesses are launched, marketed, and scaled. Today's e-commerce professionals must understand not only how to build an online store but also how to use AI for product research, branding, content creation, customer engagement, marketing, and business growth.
The AI-Driven E-commerce Using Shopify and Meta Ads certificate is a practical, project-based program that teaches participants how to build a professional Shopify store and apply AI throughout the e-commerce lifecycle. Participants will learn AI-assisted market validation, branding, content creation, product research, SEO, Meta Ads planning, customer engagement, and business automation using leading AI tools and industry best practices.
Throughout the eight-week course, participants will progressively develop a complete e-commerce business. By the end of the program, each participant will have a launch-ready Shopify store, AI-generated branding and marketing assets, a Meta Ads campaign plan, and a complete business launch strategy suitable for employment, freelancing, or entrepreneurship.
The course emphasizes hands-on learning, ensuring participants graduate with practical skills and a portfolio project that reflects current industry requirements.
Unique Selling Propositions
Objectives and Learning Outcomes
By the end of the course, participants will be able to:
Key Topics / Related Concepts
Activities and Learning Strategies
The course follows a project-based, hands-on learning approach, enabling participants to build a complete AI-driven e-commerce business through practical application.
Learning activities include:
Participants will continue developing their capstone project outside classroom hours through guided self-study, reinforcing practical learning and industry readiness.
Assessment Strategy:
Assessment will be based on continuous practical performance.
Assessment Component
Weightage:
Assessment will evaluate practical implementation, creativity, effective use of AI tools, business strategy, professional presentation, and the commercial viability of the final project.
Venue / Facilities
UMT Main Campus
Required Facilities:
Hardware:
Software & Platforms:
For Registration and info: Please share the relevant persons contact number for co-ordination : Kashif Mehmood 03005676095
Kashif Mehmood is the Founder of Sohzain Ltd (UK), an e-commerce and digital marketing consultancy serving clients in the United Kingdom and international markets. With 20+ years of professional experience and nearly a decade in e-commerce, he specializes in building, marketing, and scaling online businesses through practical, results-oriented strategies.
His expertise covers Shopify, Amazon, TikTok Shop, eBay, Daraz, Meta Ads, and custom e-commerce platforms. He has worked with businesses across Pakistan, the UK, and the UAE, managing digital marketing campaigns, Shopify stores, and Meta advertising budgets of up to GBP 10,000 per month across industries including furniture, beauty, fashion, electronics, and consumer products.
Kashif integrates modern AI technologies into e-commerce for product research, market validation, competitor analysis, branding, copywriting, image and video generation, pricing, customer engagement, and marketing automation using tools such as ChatGPT, Claude, Gemini, Stitch by Google, Higgsfield, Minimax and Nano Banana.
He has delivered professional training, workshops, and certificate programs in e-commerce and digital marketing through the University of Management and Technology (UMT), Onez Commerce Institute, KIPS, and other professional training platforms. His teaching philosophy is centered on learning by doing, enabling participants to build practical skills through real-world projects.
This certificate course combines his industry and training experience to prepare participants for careers in e-commerce, freelancing, digital marketing, and entrepreneurship by building an AI-powered online business from concept to launch.
